Leadership Theory Of Leadership Theories - 1834 Words

Leadership Theory Paper Leadership Theories During this course, the focus has been on leadership and the different theories of leadership. There are either eight to ten leadership theories, depending on the source. Those leadership theories describe different aspects of what it takes to be a leader and the skills and traits of people who are considered leaders. There are two different sets of leadership theories. According to Cherry (2012), when it comes to leadership theories, â€Å"most can be classified as one of eight major types.† Those eight major types are called the â€Å"Great Man† Theories, Trait theories, Contingency Theories, Situational theories, Behavioral theories, Participative theories, Management theories, and Relationship theories. Those eight leadership theories are similar to the ten leadership theories discussed by Zigarelli. According to Zigarelli (2013), There are ten leadership styles that all have useful aspects to them, and the more that a person learns about all ten theories, they bett er equipped they will be to become a leader. The ten leadership theories are identical in some areas to the eight leadership theories, but there are some differences. The ten leadership theories are the Great Man Theory, The Trait Theory of Leadership, The Skills Theory of Leadership, The Situational Leadership Theory, The Contingency Theory, Transactional Leadership, Transformational Leadership, Leader-Member Exchange Theory, and the Servant Leadership Theory. AfterShow MoreRelatedTheories Of Leadership And Leadership Theories1234 Words   |  5 Pagesthat they lead. This case study aims to compare three of the more popular theories of leadership. These leadership theories are situational leadership, trait theory and transformational leadership. Summary of Theories Situational leadership, developed by professor Paul Hersey and author and consultant Ken Blanchard. Their approach was based off of a 1967 article by W.J. Reddin called The 3-D Management Style Theory. In his article, Reddin discusses the need to have different styles basedRead MoreLeadership Theory And Leadership Theories1659 Words   |  7 Pagesâ€Å"Leadership is not about a title or a designation. It s about impact, influence and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire team-mates and customers.†- Robin S. Sharma. For decades, leadership theories have been the source of numerous studies. In reality as well as in practice, many have tried to define what allows authentic leaders to stand apart from the mass! Hence, there as many theories on leadershipRead MoreLeadership And Its Theory Of Leadership883 Words   |  4 Pages Leadership Leadership has been around for thousands of years, yet experts are still unable to agree on a universal definition. Perhaps it is because leadership is a complex, multidimensional concept that continuously evolves. Nevertheless, explaining leadership and its theories and approaches is a monumental task (Henman, n.d.). According to Day and Antonakis (2012), leadership is essentially an influencing process. Its effectiveness largely depends on leadership behaviors and followers perceptionsRead MoreThe Theory Of Leadership Theory940 Words   |  4 PagesChapter sixteen discusses various leadership theories which can implemented by leaders to achieve success. The choice of leadership theory differs from leader to leader as they possess different vision and way of managing. A theory isn t always perfect in itself, it is the endless effort of the leaders which makes the theory a perfect one. Two approaches of leadership that I prefer are Situational Leadership Theory and Servant Leadership Theory. Among many theories I prefer these two because I tendRead MoreThe Theory Of Leadership Theory868 Words   |  4 PagesChapter sixteen discusses various leadership theories which can implemented by leaders to achieve success. The choice of leadership theory differs from leader to leader as they possess diff erent vision and way of managing. A theory isn t always perfect in itself, it is the endless effort of the leaders which makes the theory a perfect one. Two approaches of leadership that I prefer are Situational Leadership Theory and Servant Leadership Theory. Among many theories I prefer these two because I tendRead MoreTheories Of Leadership And Leadership974 Words   |  4 PagesTheories of Leadership Introduction It is true that leadership and leadership theories in general, are not scientifically precise in nature. For example, some may argue that going into an apprentice program have a higher level of task-relevance education and/or experience in the field you choose. A higher relevance than a degree in Liberal Arts. Thus, one must evaluate the apprentice program and accept the responsibility of doing the apprentice work. A degree in Liberal Arts scientifically, isRead MoreThe Theory Of Leadership Theory1411 Words   |  6 Pages I do not believe that there is such thing as a correct leadership theory, there I said it, I’ve been holding it in an jesus does it feel great to get it out. Haha what I do believe in is awesome people, people who treat other people great and treat themselves and their business, foundation or institution great now that’s what I believe in. So in the sake of great leaders I will be taking on prompt number two and constructing my own theory by using 3 examples from the book and 6 sources that I willRead MoreSituational Leadership Theory Of Leadership1542 Words   |  7 Pagespowerful people? What do they have that the average person does not? Well, that answer is leadership skills. They did not know when they were born that they were going to become big leaders, but as they were growing up they learned what skills it took to allow them to become different from everyone else and become leaders. As we all know there is no magic when it comes to leadership. You either have the leadership skills or you don’t. While it is a learned behavior that begins at almost birth and isRead MoreLeadership Theories Of Situational Leadership866 Words   |  4 Pagesidea behind one of today’s most talked about leadership theories: Situational Leadership. The model, which celebrates a multitude of leadership styles instead of a single solution, has been considered a transformative and essential new way to manage and to lead. But what does it mean to be a situational leader? Is it always beneficial to change your approach to leading the troops? In this guide, we’ll examine the development of situational leadership, study its core elements and discover the qualitiesRead MoreSituational Leadership Theory Of Leadership Essay1214 Words   |  5 PagesSituational leadership can be defined as a concept that helps understand leadership in terms of changing environment. Situational leadership theory was developed in 1969 by Paul Hersey and Ken Blanchard. This type of leadership depends upon each individual situation. This theory requires an individual to analyze the needs according to a particular situation and then act towards it. Ability or maturity of the followers are equally important than leader who leads the situation. Situational leadership theory

This essay shows every single thing you will need for one...

Alexander Pope was a great poet in his own way. One of his greatest works The Dying Christian in his Soul was one poem of great awe and inspiration. His poems cover many of the literary devices used in the English language, and can be very complex to explain at times. In order to fully analyze one of Popes poems, one must look through and describe each and every stanza with every little detail possible in order to fully understand his poems. Popes The Dying Christian in his Soul is a perfect example of how Pope uses the many literary devise known to the English language. The first element of this well written poem is point of view, setting and theme. From the very start of the poem Pope explains the theme and setting of his poem,†¦show more content†¦Mortal and frame found on the second line are often imagined as the human body, because mortal meaning of this world and frame meaning something that encompasses something else are used mutually to allow the reader to see a human body. Trembling, lingring and flying are on the third line of the third stanza and they often lead readers to think of a person that is disoriented or confused. The speaker doesnt know what is happening, and has become disoriented because of his new surroundings. In the fourth line pain, bliss Al-Sarraf 4 and dying are used to show that even though the speaker is hurt by his death and wishes he had not died, the speaker is also happy at the same time because his suffering in the real world has ended and is finally over. These words allow the reader to envisage this in their minds and understand how the speaker feels. On the final line of the first stanza, terms such as Cease, Nature and life are utilized. Cease means to stop, when the reader looks at this term, they imagine that something has stopped, then when the reader reads on, the idioms Nature and life are read. This allows the reader to visualize that a life has stopped and that nature no longer has a grasp of this life anymore. The second stanza is where the speaker finally notices what is going on. Hark, whisper and angels are used on the first line. When one reads these words they think of a person listening

Hearts and Minds Analysis Essay Example For Students

Hearts and Minds Analysis Essay Hearts and Minds The documentary Hearts and Minds, directed by Peter Davis displays the many perspectives of the Vietnam War through video footage and interviews of Vietnamese and American Soldiers, Vietnamese and American Citizens, and other individuals. Throughout the documentary, a former American soldier from the Vietnam War, Randy Floyd is questioned. One hour, forty-three minutes, forty- fives seconds (I into the documentary and continuing to the conclusion documentary, it is here when his perspective made the biggest influence. Randy Floods name appears in the subtitles. F-Lloyd begins to speak about the bombs, artillery, and gases that were being released on the Vietnamese. An explosion is shown, while Floyd speaks, there is video footage of children, running away from the explosion. The children run up to American soldiers, and all the soldiers are able to do is poor water from their canteens onto their wounds. There is also a woman, burned badly herself, carrying a children who appears to be unconscious. The children are severally burned; their skin is pealing off in large pieces. One of the children has no clothing on, showing how poverty stricken the children in Vietnam are. Floyd speaks continuously throughout the clip, using a narrative cuts to navigate between clips of the bombed, burnt children and the eye level interview tot Randy Floyd. Floods voice is heard over some tot the clips of the bombing destruction, along with the cries and screams of the children, These devastating sights and sounds create a depressing tone for this perspective of he documentary, During a clip of his eye level interview, Randy Floyd speaks about why the American soldiers dropped the artillery and gases on the Vietnamese. It is clear that Hood is emotional about the subject of the actions that he was involved in. Floyd doesnt know the answers to why the United States dropped such harmful weapons on the Vietnamese. This final interview with Randy Floyd in the documentary Hearts and Minds makes one clear point, the United States did a large amount Of damage on the innocent Vietnamese people they were attempting to protect.

Viking Raids On England Essay Example For Students

Viking Raids On England Essay Viking Raids OnEnglandFrom 793 to 1066, England was terrorisedby Viking warriors. These were people from Scandinavia, especially Danmarkand Norway. Scandinavia at the time had a growing population and with inlandareas inhospitable, the vikngs looked overseas for new territories andwealth. In the year 793, the pagans from thenorth came to Britain like stinging hornets wrote an early Saxon chroniclerabout the first Viking raid on England. The Vikings had struck a smallcostal monastery, killed and pillaged. This was the frist blow in a mightystruggle between the Vikings and England whch ended with The Battle OfHastings in 1066. For the next 40 years however, there waspeace. The Vikings had been preparing for a full-scale invasion and from835 onwards, hardly a year went by without a raid being reported to theSaxon chronicles. In 851, the Vikngs first wintered in England and in 856forced England to pay its first Danegald or tribute. We will write a custom essay on Viking Raids On England specifically for you for only $16.38 $13.9/page Order now In 867, 3 famous sons of ragnar hairy-Breeches: Ivar the the boneless, Ubbi and Halfdan landed in East Anglia, marchedacross country, seized York and settled in Northumbria. By 871 the Vikingshad overrun the north of England and were preparing to invade the Saxonstronghold, Wessex. This was the first time they had come face-to-facewith the Saxon Prince Alfred. Although only second in command, Alfred ledthe Saxons to victory. Later that year, Alfred became King Alfredand within months was on the battle fields once again. This time however,he was defeated at Wilton and forced to pay a tribute. After this the Vikngssplit in two. One group under the leadership of halfdan went and settledin northumbria. the remaing under Guthrum settled in South Cambridge andwaited for another chance to invade Wessex. In 875, Alfred went to sea with a smallnaval force and on the south coast of Wessex met 7 Viking longships anddefeated them. This was the first time that the Vikings had been challengedat sea so Alfred decided to build a fleet. While busy seeing over the shipbuilding,Alfred failed to notice that Guthrum had struck south. Guthrum had takenChippenham thus surrounding Wessex and giving himself a much greater chanceof success. The Vikings had taken control of most of West Wessex and theSaxons submitted to them. But not Alfred. He and a small group of troopsmade a small stronghold at Athelney. Alfred, wishing to know the Vikings plansand tactics, dressed as a wandering minstrel and walked boldly into theviking camp and snuck his way into the council of war. After staying afew days, and content that he knew all he needed to, Alfred hurried backand told his men how easily the Vikngs could be beaten. With the people of Somerset, Wiltshireand Hampshire united, Alfred drove the Vikings back to Chippenham and stayedto negotiate a treaty with Guthrum. This treaty stated that Alfred andthe Saxon people aknowledged their new neighbours and territories. Guthrumreturned to Danelaw which was comprised of the five boroughs of Derby,Stamford, Leicester, Lincoln and Nottingham but not before being baptisedin the presence of Alfred. After Guthrum moved back to Danelaw, therewas seven years of peace. this was until a new army from the continentcame across the English Channel and seized the city of Rochester. Alfredsarmy came once again to the rescue athough and defeated the new invadersand pushed them back to sea. Alfred steadily pushed the Vikings backwith many small invasion attempts and by 886 had regained control of London. .ubcef3362f4c8575d29af53b7971bae21 , .ubcef3362f4c8575d29af53b7971bae21 .postImageUrl , .ubcef3362f4c8575d29af53b7971bae21 .centered-text-area { min-height: 80px; position: relative; } .ubcef3362f4c8575d29af53b7971bae21 , .ubcef3362f4c8575d29af53b7971bae21:hover , .ubcef3362f4c8575d29af53b7971bae21:visited , .ubcef3362f4c8575d29af53b7971bae21:active { border:0!important; } .ubcef3362f4c8575d29af53b7971bae21 .clearfix:after { content: ""; display: table; clear: both; } .ubcef3362f4c8575d29af53b7971bae21 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubcef3362f4c8575d29af53b7971bae21:active , .ubcef3362f4c8575d29af53b7971bae21:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubcef3362f4c8575d29af53b7971bae21 .centered-text-area { width: 100%; position: relative ; } .ubcef3362f4c8575d29af53b7971bae21 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubcef3362f4c8575d29af53b7971bae21 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubcef3362f4c8575d29af53b7971bae21 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubcef3362f4c8575d29af53b7971bae21:hover .ctaButton { background-color: #34495E!important; } .ubcef3362f4c8575d29af53b7971bae21 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubcef3362f4c8575d29af53b7971bae21 .ubcef3362f4c8575d29af53b7971bae21-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubcef3362f4c8575d29af53b7971bae21:after { content: ""; display: block; clear: both; } READ: Tuberculosis Essayby now all the English looked upon alfred as their leader. Alfred feltan easing of pressure and now concentrated on his defences. He built fortifiedtowns or Burhs. There were seven more years of peace,until The Great Army from Germany crossed the Channel with 250 ships, sailedun the Lympne estuary and stormed one of Alfreds Burhs . These Vikingswere defeated at Farnam and at the same time the Vikings in danelaw choseto send 100 ships to the north coast of Devon, so that the Saxons had tomarch west. The Saxons overtook the vikng army on the banks of the Buttingtonand on the Banks of the Severn and besieged it on every side. The Vikingsthis time were defeated be famine and when they finally faced the Saxonsthey lost a very bloody battle. After 2 further years of fighting, TheGreat Army broke up. In October 899, King Alfred died. He wentdown in history as the man who saved England from being completely overrunbut the Vikings still held Danelaw. Alfreds successor edward the Elder (899-925)was a powerful king. He conquered much of Danelaw in his reign as king. The next king, King Athelstan (925-940) was a powerful king also. Despite this, the Northumbria Vikingswere restless and joined forces with the Scots and the Norwegian vikingsfrom Ireland. Athelstan inflicted a devestaing defeat upon them. The NorthumbriaVikings continued however until their last king, Erik Bloodaxe was drivenout in 954, when Northumbria became an English earldom. The Norwegian Vikingssettled down and started to settle in the Northeast and Midlands. Edgar the Peaceable (959-975) became friendswith the Vikngs as he respected their beliefs and customs. But his sonEthelred the unready (978-1016) was a different kind of man. The Vikingattacks were soon renewed. The Vikings had a string of victories and madeEthelred pay higher and higher amounts of Danegald. The most annoying ofEthelreds foes was the king of Denmark, Svein Forkbeard. He attacked mercilesslyuntil Ethelred ordered that all the Vikings that have sprung up on thisisland shall be destroyed. This led to the massacre of St. Brices dayon 13th November 1002. Among those killed was Sveins sister, Gunnhild. Her death enraged Svein and from 1003 onward there were continuous attacks. When Svein died, his second son Canutetook his place. He wooed the church and went on a pilgrimage to Rome. Inall he ruled England, Norway, Denmark, Iceland, and the Orkney and Shetlandislands. While he reigned the Vikings and Saxon people lived in harmony,but when he died everything changed. His son died unexpectedly and as thefight for succession carried on, the English elected a new king, Edwardthe confessor (1042-1066). The Vikings made one last attempt to conquerEngland under a new leader Harald Hardradi. However three days after losingthe battle of Stamford bridge, the Normans landed led by Duke William. They fought hard with King Hardradi and all his remaining troops but weredefeated and it was there that King Harald was killed. The Viking raidswere over and the English had new tormentors.

Essay on lab report qualitative

Essay on lab report qualitative Essay on lab report qualitative Running head: WHAT FACTORS INDIVIDUALS VALUE MOST IN A FRIEND Key Psychological Factors Influencing Individuals in Choosing Friends Iram Shah University Centre at Blackburn College Abstract Background Aim The current research programme examines the relationship between individuals and their friends. It aims to gain an insight on how individuals perceive friendship and what factors they value most in a friend. Sample A purposive sampling technique was used where participants were chosen on the basis of the relationship between the interviewer and interviewee. The researcher had some degree of understanding with the participant to build up rapport throughout the interview. 9 participants took part in the interview out of which only 7 provided their personal details. There were 5 females and 2 males who took part in the research with the age range of 32 and mean age of 27. Method The current research programme takes an ideographic approach to data collection and analysis. The method used in the research is a qualitative analysis of in-depth semi-structured interviews with a small number of participants. An inductive-qualitative design was used when collecting data and the method of analysis used when analysing the transcript, was a Thematic Approach. Results The key findings and themes which emerged from the current researchers was that the main factor which individuals value in friendship is trust. Throughout all the interviews trust was one theme which seemed to crop up with every participant. Other factors which linked with trust included openness, in terms of how open individuals were with friends if they trusted them. Backbiting was also linked with trust as participants stated that friends who would talk negative behind they back were ones who could not be trusted. Other factors which cropped up in relation to what individuals value in friendship included loyalty towards friends, understanding one another, non-judgemental friends and how supportive friends were. Conclusion Keywords: [Your keywords go here] Key Psychological Factors Influencing Individuals in Choosing Friends This qualitative study aimed to explore the key psychological factors which influence individuals in choosing friends. There have been previous researches which examine different aspects of friendship such as The Importance of Friends: Friendship and Adjustment Among 1st-Year University Students (Buote et al., 2007). Another research conducted by (Parker, Summerfeldt, Hogan & Majeski, 2004) examined the transition from high school to university as the context for examining the relationship between emotional intelligence and academic achievement. The content of these studies have been inadequate to the narrow scope of the specific interests of researchers. This current study aimed to take a value-free approach to identify the main factors which influence individuals in choosing friends. There have been many studies of individuals understanding of friendship expectations and these notions have documented age-related consistencies in the child to adolescence development. Therefore it is a question for future research to find out what core characteristics of friendship are and what qualities/characteristics other than age, individuals look for in a friend. Therefore the current research aims to identify these factors or characteristics which influence individuals when choosing friends. Method Methodological rationale There were a number of qualitative methods that were considered appropriate in discovering participants views on friendship. These methods consisted of Grounded Theory (GT), Interpretive Phenomenological Analysis (IPA), Discourse Analysis (DA) and Thematic Analysis (TA). As the interviews conducted were semi structured to allow some direction by the participant in the discourse, many issues were raised when using the IPA method. As the method used a rigorous structure, it was considered that

Biography of Alfred Nobel, Inventor of Dynamite

Biography of Alfred Nobel, Inventor of Dynamite Alfred Bernhard Nobel (October 21, 1833–December 10, 1896) was a Swedish inventor, chemist, and businessman known for inventing dynamite and establishing the Nobel Prizes in Chemistry, Physics, Physiology or Medicine, Peace, and Literature. Fast Facts: Alfred Nobel Occupation: ChemistKnown For: Inventor of dynamite; established the Nobel PrizesBorn: October 21, 1833 in Stockholm, SwedenParents: Immanuel and Karolina NobelEducation: Private teachers in St. Petersburg and lab work in Paris (no formal degree)Died: December 10, 1896 in San Remo, Italy Early Life Alfred Nobel was born October 21, 1833 in Stockholm, Sweden, one of 8 children born to Immanuel and Andriette Nobel. The same year Nobel was born, his father, a building constructor, went bankrupt due to financial misfortune and a fire that destroyed much of his work. In 1837, Immanuel left Stockholm for Russia, establishing himself in St. Petersburg as a successful mechanical engineer providing equipment for the Russian Army. Immanuel’s work included explosive mines, which would detonate when a ship hit them. These mines worked by using a small explosion to set off big ones, an insight which would be important to inventing dynamite. Immanuel’s family joined him in St. Petersburg in 1842. There, Nobel was educated by private teachers, learning the natural sciences, languages, and literature. One of Nobel’s chemistry teachers was Professor Nikolai Zinin, who first told Nobel about nitroglycerine, the explosive chemical in dynamite. Though Nobel was interested in poetry, his father wanted him to become an engineer and sent him abroad to study chemical engineering. Nobel never obtained a degree or attended a university. However, he worked in the lab of Professor Jules Pà ©louze in Paris. Mass Production of Nitroglycerine In 1847, the Italian chemist Ascanio Sobrero discovered nitroglycerine. Though the explosive power of this chemical was much greater than gunpowder’s, it was incredibly difficult to handle and could explode unpredictably. Because of this, people avoided dynamite. In 1852, Nobel came back to work in his father’s business, which was successful because it worked with the Russian Army. In 1856, however, the Crimean War ended and the army cancelled its orders, leading Nobel and his father to look for new products to sell. Nobel and his father had heard of nitroglycerine from Professor Zinin, who had shown them nitroglycerine some time at the beginning of the Crimean War. They began working on nitroglycerine together.  One idea, for example, was to use nitroglycerine to improve explosives for Immanuels mines. However, Immanuel was not able to achieve any notable improvement. Nobel, on the other hand, made significant strides with the chemical. In 1859, Immanuel was facing bankruptcy again, and returned to Sweden with his wife and another of his sons. Meanwhile, Nobel stayed in St. Petersburg with his brothers Ludvig and Robert. However, his brothers soon focused on rebuilding the family business, eventually turning it into an oil empire called The Brothers Nobel. In 1863, Nobel returned to Stockholm and continued working with nitroglycerine. One year later, he filed a patent for the blasting cap, a detonator that could be ignited by lighting a fuse. This invention revolutionized the field of explosives, and was integral to the development of modern explosives. Nobel’s new blasting technique garnered significant attention from mining companies and the state railways, which began to use it in their construction work. However, a series of explosions involving the chemical- including one which killed Nobel’s brother Emil- convinced authorities that nitroglycerine was extremely dangerous. The use of nitroglycerine was banned in Stockholm, and Nobel continued to manufacture the chemical on a barge on a lake near the city. Despite the high risk involved in using nitroglycerine, the chemical had become essential to mining and railway construction. In 1864, Nobel began the mass production of nitroglycerine in Stockholm, founding companies throughout Europe. However, several accidents with nitroglycerine led authorities to introduce regulations restricting the manufacture and transport of explosives. Invention of Dynamite Nobel continued looking for ways to make nitroglycerine safer. During his experiments, he found that combining nitroglycerine with kieselguhr (also called diatomaceous earth; mostly made of silica) formed a paste which allowed the chemical to be shaped and detonated on command. He patented this invention in 1867, calling it â€Å"dynamite† after the Greek word for power (dynamis). The demand for Nobel’s dynamite surged. Since the user could control the explosions, it had many applications in construction work, including tunnel blasting and road building. Nobel continued building companies and laboratories all over the world, amassing a fortune. He developed other explosives as well, such as blasting gelatin- which had even more explosive power- and ballistite, a smokeless gunpowder. Though dynamite was Nobel’s main business, he also worked on other products, such as synthetic leather and artificial silk. Later Life and Death At the age of 43, Nobel advertised himself in a newspaper: â€Å"Wealthy, highly educated elderly gentleman seeks lady of mature age, versed in languages, as secretary and supervisor of household.† The Austrian countess Bertha Kinsky answered the call, but two weeks later she returned to Austria to marry Count Arthur von Suttner. Nobel and Bertha continued to correspond with one another even as she became increasingly critical of the arms race and he continued to work on explosives. He may have justified his decision to Bertha with the rationale that he could create something so destructive and terrible that it would stop all wars forever. Alfred Nobel died of a stroke on December 10, 1896 in San Remo, Italy. The Nobel Prize After Nobel died in 1896, his will stated that his fortune should be used for prizes in five categories: physics, chemistry, physiology or medicine, literature, and peace. (The Nobel Memorial Prize in Economic Sciences, also known as the Nobel Prize in Economics, was established much later, in 1968.) His will was executed by two engineers, who formed the Nobel Foundation to coordinate Nobel’s finances and award the prizes. Nobel’s choices for scientific prizes may have been influenced by his background in science and invention. The founding of the peace prize may have been influenced by the peace activist Countess Bertha von Suttner, or his guilt for creating a material that was so destructive. After Nobel’s death, Bertha was awarded the 1905 Nobel Peace Prize for her work. Sources Jorpes, J. Erik. â€Å"Alfred Nobel.† British Medical Journal, 1959, pp. 1–6.Livni, Ephrat. â€Å"The Nobel Prize Was Created to Make People Forget Its Inventors Past.† Quartz, 2 Oct. 2017, qz.com/1092033/nobel-prize-2017-the-inventor-of-the-awards-alfred-nobel-didnt-want-to-be-remembered-for-his-work/.Ringertz, Nils. â€Å"Alfred Nobel - His Life and Work.† Nature Reviews - Molecular Cell Biology, vol. 2, 2001, pp. 1–4.

I don't know the title yet, please advise Essay

I don't know the title yet, please advise - Essay Example re than any other element in that society, helped create a consciousness among Japanese of their history and identity and provided, and still provide, a context for an understanding of the aims and accomplishments of their culture. In addition, there is now a greater interest in traditional Japanese culture abroad than ever before. Art exhibition, touring theatrical groups, translations of traditional Japanese literature... This implies that the Japanese culture is one of the cultures in the world that is quite authentic. This is the main reason as to why I chose for my essay to analyze the Japanese craftsmanship. The craftsmanship itself has simplicity and pays attention to the rigorous details and furthermore the procedure and art of how the objects are made with. One of the main inspiration of the Japanese concept is from my visit to an exhibition that was held at Design Museum †Product Fitness 80† by Muji that was held in the last spring of 2012. In this exhibition I was inspired greatly by the main purpose of the exhibition which was to bring into focus the minimum usage of materials and energy in order to make various products. One of the eye catching products that I saw in this exhibition is the pottery that was assembled using Kintsugi technique. This technique uses old objects that are recycled in order to come up with a new product. This was common in the Edo period. With this in mind my paper will be split in to different sections in order to analyze the Japanese craftsmanship in a simple manner. The first section of the paper will be looking at the history of the Japanese craftsmanship briefly thereafter I shall look at different aspects of craftsmanship through a series of case studies being analyzed. According to Lonsdale (2008), the Japanese style has many strands that re made together in order to come with a modern style in the Japanese culture. Swann (1979) points out that the Japanese art is a subject that covers a wide array of styles and

International Environment law Essay Example | Topics and Well Written Essays - 2500 words

International Environment law - Essay Example In order to fully understand the WTO’s legal framework and its policies and practices with respect to environmental protection it is first necessary to briefly examine a history and development of the WTO. By understanding the history and development of the WTO it will be easier to predict the possible outcomes for Agricola in the dispute filed by Machina. The WTO grew out of The International Trade Organization (ًITO) which was an attempt to create and cultivate a structured multilateral trade agreements regime in the aftermath of the Second World War.1 Under the auspices of the ITO the General Agreement on Tariffs and Trade (GATT) was implemented in 1947. Its primary purpose was to serve as an interim multilateral trade agreement until such time as the WTO could be implemented and ratified.2 GATT was entirely reliant upon the relative strengths of the participating member states and their respective ability to negotiate multilateral trade agreements.3 The result was a co mmercial and political culture characterized by inequality of bargaining position since developing and least developed nations were unable to participate on the same level as developed countries under the GATT regime.4 Following a series of negotiations between world leaders referred to as the Uruguay Rounds, GATT was replaced by the WTO and signed in 1995.5 The new WTO made a concrete effort to commit member states to a series of new obligations designed to facilitate free and unrestricted trade between member states emphasising the need and desire to accommodate less developed countries.6 By virtue of the WTO’s treaties and agreements member states are required to extend indiscriminate treatment of all member states with respect to cross border trade agreements.7 In other words the WTO has as its primary aim the free movement of goods and services from one member state to another.8 Focused primarily on

Frederick Winslow Taylor Essay Example for Free

Frederick Winslow Taylor Essay Frederick Winslow Taylor (March 20, 1856 – March 21, 1915) was an American mechanical engineer who sought to improve industrial efficiency.[1] He is regarded as the father of scientific management and was one of the first management consultants.[2] Taylor was one of the intellectual leaders of the Efficiency Movement and his ideas, broadly conceived, were highly influential in the Progressive Era. or passed the Harvard entrance examinations with honors. However, due allegedly to rapidly deteriorating eyesight, Taylor chose quite a different path. Instead of attending Harvard, Taylor became an apprentice patternmaker and machinist, gaining shop-floor experience at Enterprise Hydraulic Works in Philadelphia (a pump-manufacturing company whose proprietors were friends of the Taylor family). He left his apprenticeship for six months and represented a group of New England machine-tool manufacturers at Philadelphias centennial exposition. Taylor finished his four-year apprenticeship and in 1878 became a machine-shop laborer at Midvale Steel Works. At Midvale, he was quickly promoted to time clerk, journeyman machinist, gang boss over the lathe hands, machine shop foreman, research director, and finally chief engineer of the works (while maintaining his position as machine shop foreman). Taylors fast promotions probably reflected not only his talent but also his familys relationship with Edward Clark, part owner of Midvale Steel. (Edward Clarks son Clarence Clark, who was also a manager at Midvale Steel, married Taylors sister.) Early on at Midvale, working as a laborer and machinist, Taylor recognized that workmen were not working their machines, or themselves, nearly as hard as they could (which at the time was called soldiering) and that this resulted in high labor costs for the company. When he became a foreman he expected more output from the workmen and in order to determine how much work should properly be expec ted he began to study and analyze the productivity of both the men and the machines (although the word productivity was not used at the time, and the applied science of productivity had not yet been developed). His focus on the human component of production eventually became Scientific Management, while the focus on the machine component led to his famous metal-cutting and materials innovations. While Taylor worked at Midvale, he and Clarence Clark won the first tennis doubles tournament in the 1881 US National Championships, the precursor of the US Open.[1] Taylor became a student of Stevens Institute of Technology, studying via correspondence[5] and obtaining a degree in mechanical engineering in 1883. On May 3, 1884, he married Louise M. Spooner of Philadelphia. From 1890 until 1893 Taylor worked as a general manager and a consulting engineer to management for the Manufacturing Investment Company of Philadelphia, a company that operated large paper mills in Maine and Wisconsin. He spent time as a plant manager in Maine. In 1893, Taylor opened an independent consulting practice in Philadelphia. His business card read Consulting Engineer Systematizing Shop Management and Manufacturing Costs a Specialty. Through these consulting experiences, Taylor perfected his management system. In 1898 he joined Bethlehem Steel in order to solve an expensive machine-shop capacity problem. As a result, he and Maunsel White, with a team of assistants, developed high speed steel, paving the way for greatly increased mass production. Taylor was forced to leave Bethlehem Steel in 1901 after discord with other managers. After leaving Bethlehem Steel, Taylor focused the rest of his career on publicly promoting his management and machining methods through lecturing, writing, and consulting. In 1910, owing to the Eastern Rate Case, Frederick Winslow Taylor and his Scientific Management methodologies become famous worldwide. In 1911, Taylor introduced his The Principles of Scientific Management paper to the American mechanical engineering society, eight years after his Shop Management paper. On October 19, 1906, Taylor was awarded an honorary degree of Doctor of Science by the University of Pennsylvania.[6] Taylor eventually became a professor at the Tuck School of Business at Dartmouth College.[7] In early spring of 1915 Taylor caught pneumonia and died, one day after his fifty-ninth birthday, on March 21, 1915. He was buried in West Laurel Hill Cemetery, in Bala Cynwyd, Pennsylvania. Work Taylor was a mechanical engineer who sought to improve industrial efficiency. Taylor is regarded as the father of scientific management, and was one of the first management consultants and director of a famous firm. In Peter Druckers description, Frederick W. Taylor was the first man in recorded history who deemed work deserving of systematic observation and study. On Taylors scientific management rests, above all, the tremendous surge of affluence in the last seventy-five years which has lifted the working masses in the developed countries well above any level recorded before, even for the well-to-do. Taylor, though the Isaac Newton (or perhaps the Archimedes) of the science of work, laid only first foundations, however. Not much has been added to them since – even though he has been dead all of sixty years.[8] Taylors scientific management consisted of four principles: 1.Replace rule-of-thumb work methods with methods based on a scientific study of the tasks. 2.Scientifically select, train, and develop each employee rather than passively leaving them to train themselves. 3.Provide Detailed instruction and supervision of each worker in the performance of that workers discrete task (Montgomery 1997: 250). 4.Divide work nearly equally between managers and workers, so that the managers apply scientific management principles to planning the work and the workers actually perform the tasks. Future US Supreme Court justice Louis Brandeis coined the term scientific management in the course of his argument for the Eastern Rate Case before the Interstate Commerce Commission in 1910. Brandeis argued that railroads, when governed according to Taylors principles, did not need to raise rates to increase wages. Taylor used Brandeiss term in the title of his monograph The Principles of Scientific Management, published in 1911. The Eastern Rate Case propelled Taylors ideas to the forefront of the management agenda. Taylor wrote to Brandeis I have rarely seen a new movement started with such great momentum as you have given this one. Taylors approach is also often referred to as Taylors Principles, or, frequently disparagingly, as Taylorism. Managers and workers Taylor had very precise ideas about how to introduce his system: It is only through enforced standardization of methods, enforced adoption of the best implements and working conditions, and enforced cooperation that this faster work can be assured. And the duty of enforcing the adoption of standards and enforcing this cooperation rests with management alone.[9] Workers were supposed to be incapable of understanding what they were doing. According to Taylor this was true even for rather simple tasks. I can say, without the slightest hesitation, Taylor told a congressional committee, that the science of handling pig-iron is so great that the man who is physically able to handle pig-iron and is sufficiently phlegmatic and stupid to choose this for his occupation is rarely able to comprehend the science of handling pig-iron.[10] Taylor believed in transferring control from workers to management. He set out to increase the distinction between mental (planning work) and manual labor (executing work). Detailed plans specifying the job, and how it was to be done, were to be formulated by management and communicated to the workers.[11] The introduction of his system was often resented by workers and provoked numerous strikes. The strike at Watertown Arsenal led to the congressional investigation in 1912. Taylor believed the laborer was worthy of his hire, and pay was linked to productivity. His workers were able to earn substantially more than those under conventional management,[12] and this earned him enemies among the owners of factories where scientific management was not in use. Propaganda techniques Taylor promised to reconcile labor and capital. With the triumph of scientific management, unions would have nothing left to do, and they would have been cleansed of their most evil feature: the restriction of output. To underscore this idea, Taylor fashioned the myth that there has never been a strike of men working under scientific management, trying to give it credibility by constant repetition. In similar fashion he incessantly linked his proposals to shorter hours of work, without bothering to produce evidence of Taylorized firms that reduced working hours, and he revised his famous tale of Schmidt carrying pig iron at Bethlehem Steel at least three times, obscuring some aspects of his study and stressing others, so that each successive version made Schmidts exertions more impressive, more voluntary and more rewarding to him than the last. Unlike [Harrington] Emerson, Taylor was not a charlatan, but his ideological message required the suppression of all evidence of workers dissent, of coercion, or of any human motives or asp irations other than those his vision of progress could encompass.[13] Management theory Taylor thought that by analyzing work, the One Best Way to do it would be found. He is most remembered for developing the stopwatch time study, which combined with Frank Gilbreths motion study methods later becomes the field of time and motion study. He would break a job into its component parts and measure each to the hundredth of a minute. One of his most famous studies involved shovels. He noticed that workers used the same shovel for all materials. He determined that the most effective load was 21 ½ lb, and found or designed shovels that for each material would scoop up that amount. He was generally unsuccessful in getting his concepts applied and was dismissed from Bethlehem Steel. Nevertheless, Taylor was able to convince workers who used shovels and whose compensation was tied to how much they produced to adopt his advice about the optimum way to shovel by breaking the movements down into their component elements and recommending better ways to perform these movements. It was largely through the efforts of his disciples (most notably H.L. Gantt) that industry came to implement his ideas. Moreover, the book he wrote after parting company with Bethlehem Steel, Shop Management, sold well. Relations with ASME Taylors own written works were designed for presentation to the American Society of Mechanical Engineers (ASME). These include Notes on Belting (1894), A Piece-Rate System (1895), Shop Management (1903), Art of Cutting Metals (1906), and The Principles of Scientific Management (1911). Taylor was president of the ASME from 1906 to 1907. While president, he tried to implement his system into the management of the ASME but was met with much resistance. He was only able to reorganize the publications department and then only partially. He also forced out the ASMEs long-time secretary, Morris L. Cooke, and replaced him with Calvin W. Rice. His tenure as president was trouble-ridden and marked the beginning of a period of internal dissension within the ASME during the Progressive Age.[14] In 1911, Taylor collected a number of his articles into a book-length manuscript which he submitted to the ASME for publication. The ASME formed an ad hoc committee to review the text. The committee included Taylor allies such as James Mapes Dodge and Henry R. Towne. The committee delegated the report to the editor of the American Machinist, Leon P. Alford. Alford was a critic of the Taylor system and the report was negative. The committee modified the report slightly, but accepted Alfords recommendation not to publish Taylors book. Taylor angrily withdrew the book and published Principles without ASME approval.[15] Taylor published the trade book himself in 1912. Patents Taylor authored 42 patents.[16] Taylors influence United States One of Carl G. Barths speed-and-feed slide rules. A Gantt chart. †¢Carl G. Barth helped Taylor to develop speed-and-feed-calculating slide rules to a previously unknown level of usefulness. Similar aids are still used in machine shops today. Barth became an early consultant on scientific management and later taught at Harvard. †¢H. L. Gantt developed the Gantt chart, a visual aid for scheduling tasks and displaying the flow of work. †¢Harrington Emerson introduced scientific management to the railroad industry, and proposed the dichotomy of staff versus line employees, with the former advising the latter. †¢Morris Cooke adapted scientific management to educational and municipal organizations. †¢Hugo Mà ¼nsterberg created industrial psychology. †¢Lillian Gilbreth introduced psychology to management studies. †¢Frank Gilbreth (husband of Lillian) discovered scientific management while working in the construction industry, eventually developing motion studies independently of Taylor. These logically complemented Taylors time studies, as time and motion are two sides of the efficiency improvement coin. The two fields eventually became time and motion study. †¢Harvard University, one of the first American universities to offer a graduate degree in business management in 1908, based its first-year curriculum on Taylors scientific management. †¢Harlow S. Person, as dean of Dartmouths Amos Tuck School of Administration and Finance, promoted the teaching of scientific management. †¢James O. McKinsey, professor of accounting at the University of Chicago and founder of the consulting firm bearing his name, advocated budgets as a means of assuring accountability and of measuring performance. France In France, Le Chatelier translated Taylors work and introduced scientific management throughout government owned plants during World War I. This influenced the French theorist Henri Fayol, whose 1916 Administration Industrielle et Gà ©nà ©rale emphasized organizational structure in management. In the classic General and Industrial Management Fayol wrote that Taylors approach differs from the one we have outlined in that he examines the firm from the bottom up. he starts with the most elemental units of activity – the workers actions – then studies the effects of their actions on productivity, devises new methods for making them more efficient, and applies what he learns at lower levels to the hierarchy[17] He suggests that Taylor has staff analysts and advisors working with individuals at lower levels of the organization to identify the ways to improve efficiency. According to Fayol, the approach results in a negation of the principle of unity of command.[18] Fayol criticized Taylors functional management in this way: In Shop Management, Taylor said[19]  « the most marked outward characteristics of functional management lies in the fact that each workman, instead of coming in direct contact with the management at one point only, receives his daily orders and help from eight different bosses these eight were (1) route clerks, (2) instruction card men, (3) cost and time clerks, (4) gang bosses, (5) speed bosses, (6) inspectors, (7) repair bosses, and the (8) shop disciplinarian.  »[19] This, Fayol said, was an unworkable situation, and that Taylor must have somehow reconciled the dichotomy in some way not described in Taylors works. Switzerland In Switzerland, the American Edward Albert Filene established the International Management Institute to spread information about management techniques. USSR In the Soviet Union, Vladimir Lenin was very impressed by Taylorism, which he and Joseph Stalin sought to incorporate into Soviet manufacturing. Taylorism and the mass production methods of Henry Ford thus became highly influential during the early years of the Soviet Union. Nevertheless [] Frederick Taylors methods have never really taken root in the Soviet Union.[20] The voluntaristic approach of the Stakhanovite movement in the 1930s of setting individual records was diametrically opposed to Taylors systematic approach and proved to be counter-productive.[21] The stop-and-go of the production process – workers having nothing to do at the beginning of a month and storming during illegal extra shifts at the end of the month – which prevailed even in the 1980s had nothing to do with the successfully taylorized plant s e.g., of Toyota which are characterized by continuous production processes (heijunka) which are continuously improved (kaizen).[22] The easy availability of replacement labor, which allowed Taylor to choose only first-class men, was an important condition for his systems success.[23] The situation in the Soviet Union was very different. Because work is so unrhythmic, the rational manager will hire more workers than he would need if supplies were even in order to have enough for storming. Because of the continuing labor shortage, managers are happy to pay needed workers more than the norm, either by issuing false job orders, assigning them to higher skill grades than they deserve on merit criteria, giving them loose piece rates, or making what is supposed to be incentive pay, premia for good work, effectively part of the normal wage. As Mary Mc Auley has suggested under these circumstances piece rates are not an incentive wage, but a way of justifying giving workers whatever they should be getting, no matter what their pay is supposed to be according to the official norms.[24] Taylor and his theories are also refe renced (and put to practice) in the 1921 dystopian novel We by Yevgeny Zamyatin. Canada In the early 1920s, the Canadian textile industry was re-organized according to scientific management principles. In 1928, workers at Canada Cotton Ltd. in Hamilton, Ontario went on strike against newly introduced Taylorist work methods. Also, Henry Gantt, who was a close associate of Taylor, re-organized the Canadian Pacific Railway.[25] With the prevalence of US branch plants in Canada and close economic and cultural ties between the two countries, the sharing of business practices, including Taylorism, has been common. Criticism of Taylor Management theorist Henry Mintzberg is highly critical of Taylor’s methods. Mintzberg states that an obsession with efficiency allows measureable benefits to overshadow less quantifiable social benefits completely, and social values get left behind.[26] Harry Bravermans work, Labor and Monopoly Capital: The Degradation of Work in the Twentieth Century, published in 1974 was critical of scientific management. This work pioneered the field of Labor Process Theory. Taylors methods have also been challenged by socialist intellectuals. The argument put forward relates to progressive defanging of workers in the workplace and the subsequent degradation of work as management, powered by capital, uses Taylors methods to render work repeatable, precise yet monotonous and skill-reducing.[27] James W. Rinehart argued that Taylors methods of transferring control over production from workers to management, and the division of labor into simple tasks, intensified the alienation of workers that had begun with the factory system of production around 1870-1890.[28] Tennis accomplishments Taylor was also an accomplished tennis player. Together with Clarence Clark he won the inaugural United States National tennis doubles championship at Newport Casino in 1881 defeating Alexander Van Rensselaer and Arthur Newbold in straight sets.[1]

Tough Love in Mel Gibsons Hamlet and Branaghs Hamlet Essay -- Essays

Tough Love in Mel Gibson's Hamlet and Branagh's Hamlet      Ã‚   One of the most emotional and moving scenes in William Shakespeare's tragedy Hamlet is in Act III, Scene I lines 90-155 in which the title character becomes somewhat abusive toward his once loved girlfriend Ophelia. It is interesting to examine the possible motives behind Hamlet's blatant harshness in this "Get the to a nunnery" scene toward the easily manipulated and mild mannered girl. While watching Kenneth Branagh and Mel Gibson's film adaptations of the play, the audience may recognize two possibilities of the many that may exist which may explain the Prince's contemptible behavior; Kenneth Branaugh seems to suggest that this display of animosity will help the troubled man convince his enemies that he is in fact demented, whereas the Mel Gibson work may infer that Hamlet's repressed anger toward his mother causes him to "vent" his frustrations upon Ophelia, the other female of importance in his life.    Though the reader realizes Hamlet's extreme anger and brooding throughout the entire play, he has no actual confrontation with another character until the aforementioned lines in Act III Scene I. One may notice the Prince's biting tone aimed at Claudius, Polonius or even Gertrude, but until his "Get the to a nunnery!" speech, no outbursts of pure rage in the presence of others can be found. This harshness in relation to Ophelia may be one of Hamlet's first moments of "action." The Prince seems reluctant to act upon any of his emotions toward anyone, though he often does give off an aura of discontentment and sorrow over his father's death. However, in these specific lines the audience sees Hamlet take an active stance in purging this young lady's once p... ...he primary cause of the violent reaction to Ophelia.    Living in an environment of deception and hostility, the reader can easily identify with Hamlet's anger. Most all compassionate audiences will be sympathetic to his plight. However, the origins of Hamlet's vehement actions toward his once beloved Ophelia can be debated from several different points of view. Whatever his reasoning may be, it is probably correct to assume that he regrets deeply every harsh world spoken toward Ophelia. He only realizes again what a beautiful and kind person she was- after her death.    Works Cited Hamlet. Dir. Franco Zeffirelli. Perf. Mel Gibson and Glenn Close. Videocassette. Warner Home Video, 1990. William Shakespeare's Hamlet. Dir. Kenneth Branagh. Perf. Kenneth Branagh, Derek Jacobi, and Kate Winslet. Videocassette. Castle Rock Entertainment, 1996.   

Instant Noodles market

Maggi losing instant noodles market share in India to new entrants * NEW DELHI: Maggi instant noodles, foods major Nestle's flagship brand that has dominated the Indian instant noodles market for nearly three decades, is losing market share on a monthly basis to newer entrants such as GlaxoSmithKline's (GSK) Horlicks Foodles, Hindustan Unilever's (HUL) Knorr Soupy noodles, Big Bazaar's Tasty Treat, Top Ramen and several other smaller players, according to data by market research firm Nielsen.The data shows that Maggi's share of instant noodles, on an all-India basis, across urban markets, has slipped consistently between December '09 to July '10. While Maggi instant noodles (minus vermicelli) had a 90. 7% share in December '09, the share dropped to 86. 5% in July '10 on an all-India basis. A regional split of the data shows that Maggi's instant noodles' value market share has fallen across the east, south, north and west zones for the same period.Analysts say with new competition, Ma ggi's market share is certain to get impacted , but add that Nestle has the potential to expand the Rs 1,300-crore instant noodles category – which itself is growing at a rapid 15% annually. A detailed email sent to Nestle on Thursday elicited no response. Apart from HUL and GSK which have positioned their noodles as ‘healthy' snacking options targeting kids and mothers, others like Indo-Nissin's Top Ramen, Capital Foods' Ching's Secret and CG Foods's Wai-Wai , though around for long, are stepping up marketing efforts to take advantage of category growth.Besides, private brands like Big Bazaar's Tasty Treat and Aditya Birla Retail's Feasters are notching up share. Manoj Menon, FMCG analyst at brokerage firm Kotak Securities, wrote in a report earlier this month: â€Å"Maggi faces product substitution risk and brands like Knorr and Foodles could potentially impact its incremental growth. Nestle faces a challenging competitive environment in culinary. † GSK, which entered the category in December last year, has taken away share from Maggi mainly in the South and East riding on the equity of Horlicks and its well-entrenched distribution in the regions.GSK's executive VP, marketing, Shubhajit Sen, said: â€Å"Consumers were looking for a choice in instant noodles; combined with that, the equity of Horlicks is leading to a lot of trails. The initial response to Foodles is much higher than our expectations. † On the other hand, HUL, which rolled out Knorr Soupy noodles in the South this February, had to postpone the brand's national launch due to capacity constraints because of heavy consumer offtake.An HUL spokesman said: â€Å"We are very pleased with the performance of Knorr Soupy noodles. † Private brands are whetting appetites of consumers too. According to Devendra Chawla, business head, private brands, Future group: â€Å"The category boundary is set to be re-drawn. From a snack food targeted at children, instant noodles cat egory has evolved as a mainstay meal even for grown ups. † Mr Chawla said Tasty Treat was the second biggest instant noodles brand in its Big Bazaar stores after Maggi.The brand packaging was revamped last year and Future plans to roll out additional variants in a month's time taking the number of variants to nine from the existing three. There are some who leads called leader and there are some who follows, called follower. Maggi has been a leader for decades and it is Maggi who educated Indian consumer about noodles. Of course, their market share might got depleted in course of time, by the entry of some very big players but Maggi will not sit silent. They will also reinforce their activities which will ultimately benefit the consumer.People will definitely taste for a change, but I view it is very difficult to change ones taste bud and the top of mind game, as Maggi has become a generic name in India for their long presence. Maggi is one of the largest and oldest instant fo od brand in india. Maggi will remain no one brand though increase in market of instant food category secondly people those who are grown up with this brand will remain loyal with its unique test. Tasty Treat started without any major noise and over time has become a large brand in Big bazaar.Need a case study how retailer could do such magic and create brand in such tough categories Category is going to see lot of actions it seems, retailers are also getting thier act right with thier Private Labels . seems a good battle in the offing. if loyalty is the only aspect, then why have so many new product variants (capsicum, sweet and sour, sambhar,etc) from maggie not hit the mark.. GSK and HUL are definitely offering better value proposition and competition as well.. remains to be seen how nestle reacts..Maggi Noodles Is Manufactured By Nestle Marketing Essay Background – Maggi Noodles â€Å"In the last 20 years we have Just asked 2 minutes of your time†. The Brand which c learly comes to mind on first recall is Maggi Noodles. Maggi Noodles is manufactured by Nestle under instant noodles portfolio. It was introduced with Maggi 2 Minute Noodles in India in 1982 when the only place to get noodles was Chinese restaurants. Maggi has undoubtedly has been the lifeline of many teenagers when in home or away from home. Maggi, as a brand, has seen many competitions in its Lifecycle.The brand has also diversified itself with launch of product ranges like soups, tomato sauce, seasoning, cup noodles, various flavours of maggi noodles like atta, rice, mized grains etc. Nestle remains its market leader position with 59. 84% of retail sales in India,2009 (Source: Euromonitor International). But its market share is constantly eroded by new entrants like GlaxoSmithKline Consumer Health with Foodles,Capital Foods with Smith;Jones Instant noodles, HUL launching its Soupy Noodles under Knorr Brand umbrella. Brand Identity – Kapferers Model Picture of SenderPhysiqu e – Yellow Coloured Pack, 2 minute Noodles, fast to cook good to eat, Maggi Logo, Healthy Snack between meals Relationship – Taste bhi Health Bhi, providing convenient food within 2 minutes with health and hygiene factor, caring and nurturing Reflection – Health Conscious individual who is Hard pressed for time, Young and Fun loving, living with family Personality – Enthusiastic, simple, uncomplicated, easily accessible, Fun loving, carefree, On the move, busy schedule Culture –Reliable, Innovative, Aspirant Lifestyle for rural areas, Sharing happiness, responsible Self-Image –Young, trendy, fun loving, Independent, Healthy inspite of Sedentary Urban Lifestyle Picture of Recipient Stages in PLC Maggi Noodles is currently in growth stage after passing through maturity stage for brief period in mid 1990s. Introductory and Initial Growth Stage Maggi Noodles brand was in introductory and growth stage in 1982 – 1990s. Maggi took advantage of its early movers advantage in closed economy scenario prevalent in India during 1980s. The brand faced less competition due to few similar products available in the market. Brand Maggi made best use of the time to increase its brand awareness by focussing on product advertisement.The communication which was initially mis-directed towards women was shifted rightly towards children ;16 years age group. Strong brand identity was created through iconic Yellow packaging. The pictorial representation of noodles with added vegetables helped strengthen the health factor. Umbrella brand Nestle provided the hygiene factor assurance. Maggi Noodles sponsored ‘Hum Log’, India’s first indigenous soap opera which began telecast on July 7, 1984. Maggi was launched with total advertisement slots of just 5 minutes during the breaks of serial which ran for over 156 episodes. This helped Maggi to establish as a popular breakfast and snack food across the country. This was also on e the first instances of introduction of Fast Food in India. Growth StageMaggi Noodles brand was in their growth stage in 1990s till late 2006 with brief period of declining sales due to faulty product innovation and formulae change from conventional maggi noodles in the form of launch of Dal Atta Maggi Noodles to noodles similar to TopRamen Noodles, noodles from stable of IndoNissinFoodLtd. Maggi was quick to revert back the original formulae to minimize damage. Product: New Product Variants like Atta Noodles, Mixed Grain Noodles and Rice Mania were introduced Source: http://www. maggi. in/maggi_multigrainz_noodles. aspx There was change in packaging for different variants of the noodles and launch of new variants Image Source: http://www. maggi. in/two_minutes_maggi_noodles. aspx Image Source: http://www. maggi. in/vegetables_atta_noodles. aspx Price Price was kept competitive with other launches in the market like Nissin’s Top Ramen PromotionMaggi was launched in different packages of 50 and 100 gms to increase the consumer base and attract the first time consumers Variants like Cuppa mania was launched to cater to mobile population, office goers Source: http://www. maggi. in/cuppamania. aspx Offering freebies like collectible foreign stamps, other freebies with maggi packs Maturity Stage Post 2009, there has been host of new entrants in the instant noodles market in India. ITC Launched its instant noodles under Sunfeast brand. GlaxoSmithKline consumer health and HUL also introduced instant noodles in 2010. The communication from Maggi has shifted from 2 minute noodles to Taste bhi Health bhi through introduction of variation in instant noodles.The competition has led to gradual fall in market share vis-a-vis other new entrants. New players are innovating in product packaging like launching noodles in circular shape so as to enable users to enjoy their noodles in full length. Market Scenario/Challenges Major challenge is to maintain the market leader ship of Brand Maggi in increasing market with varied new entrants having strong market presence in other product variants. To be increasingly viewed as the most preferred snack by new generation Strategy to increase Rural market share through launch of Maggi Rasile Chow targeting low income population Change of consumer taste from taste to health consciousMasala Flavour is the leading flavour in instant noodles in India All new players have also introduced masala flavour in their brand Chicken is the second favoured flavour followed by vegetable and tomato Horlicks Foodles claim to provide five essential vitamins in their noodles which forces the major market players to stress heavily on the health factor associated with their brands HUL Knorr Soupy Noodles claim to be healthy snack between meal for children Need for elaborate Market research for Maggi Brand on attributes like Brand Image, Prefered Price, Taste, packaging, Health, Availability, Ingredients, product variety etc. Step s taken at different stages Extensive media advertising to increase the consumer’s familiarity with new product launches Wider flavours/varients being offered to cater to wide range of consumers Increased product penetration through availability in supermarkets, hypermarkets and kirana stores Product line extensions and repositioned products launched to engage new and changing consumer demographics Market Research was conducted to understand theGeneral promotional strategies were implemented to increase brand visibility Events – Online Maggi recipe Challenge, innovative entries were compiled into e-cookbook Launch of ‘Me and Meri Maggi’ Campaign – enable consumers to share their experience with Maggi and creating a nostalgic effect by letting them share their moments with Maggi . Launching Maggi goodies like Computer Wallpapers and ScreenSavers to increase Brand recall , Website- http://www. maggi. in/ Preity Zinta was roped in for brand endorsement . Maggi was tried to position it as lively brand with zing Summary The Brand Maggi is strongly established as a Family Brand with crisp brand equity in Indian market. The brand has always been known to have the first movers advantage in the portfolios like noodles, ketchups, soups, sauce, etc.The parent brand Nestle has been the strong symbol of family, shelter and warmth which brand Maggi has innovatively capitalized. Evolution in communication Brand Maggi has changed its communication from convenience factors ie â€Å"Bas 2 Minute† to â€Å"Taste Bhi Health Bhi† to stress on health factors along with taste and convenience. There was a shift from TG from women to children as their consumers. To increase the Point of Purchase Sales, Maggi innovated in Shelf placing by placing Maggi in lower shelfs to increase the visibility by Kids who accompany their mothers to shopping. Maggi has launched Chota Maggi worth Rs 5/- to increase product trail.Maggi was positioned as â₠¬Å" snacks for between meals† to boost sales and attract new customers without changing their conservative food habits during meal time. Maggi also introduced contests for posting best recipes to be made with Maggi. The future of noodles sectors seem good with growth in retail sales of 19% in 2010 in value terms and forecasted to grow at12% CAGR over next few years. Being a sector with low entry barrier, the segment share is vulnerable to new entrants like in-house brands of BigBazaar retail chains of Future group, More of Birla Group, Star Bazaar from TataGroup etc. and host of foreign players entering the market lately.Major Noodles manufacturing firm’s market share: (Source: EuromonitorInternational Report) Figure : Market Forecast for Noodles market in India Recommendations for Brand Maggi Proliferation into untapped rural markets through strong distribution channel available in India Product line extension with variants for varied markets Innovation in Product, pac kaging and pricing of Maggi Noodles through investment in Market Research Launching health awareness campaigns, publish health information, sponsor health camps etc. to educate the customers about benefits of health foods To engage customers more through evolving mediums like social networking sites etc. This would enable the Maggi Brand Managers to listen to reviews from their customers and improvise any other suggestions if needed.

Preferred language style Essay

Your questions should focus on how the counselor develops with clients. For example you may ask questions such as If a client asked you how you work or about your orientation to helping, what would you say? Or simply` How do you build relationships with clients, and what suggestions do you have for a new counselor in training? Or ` How do you deal with people who don’t want counseling or aren’t open to the process. And are mandated to be there by state. Please read the page from the text about building relationships it will help provided ideas Thanks Lethax In my session, I would be interviewing a psychologist who would be performing psychotherapy or ‘talk therapy’ for his patients or clients. The main purpose of the interview is to get an idea of the services the psychologists would be providing and the manner in which they would be managing the patients. These are the set of questions to be asked: – What are your professional qualifications and do you have a professional license to practice psychotherapy? How many years have you been practicing? What is your area of specialization and interest? In your practice, do you ensure that you stick to a professional code of ethics? What is the nature of your clients? What are the problems they come with? Do you provide treatment on the advice of another professional? Do you have to maintain confidentiality of information of your clients? Do you share this information with anyone else? If you have to secure this data on a system, how do you do it? Do you maintain relationships with the client or the family/parents? Do you read books or other literature in order to gain more information regarding better development of relationships with the clients? Whilst conversing with the clients do you make assumptions or judgments? How do you gain the trust of your clients? What are the means by which you would be able to develop a rapport with the patients (formal and informal interactions)? What are some of the challenges that you face whilst establishing a relationship and how do you cope with them? How do you motivate your clients (monetary or non-monetary means)? How do you come to a treatment plan for a particular patient? Do you follow any guidelines that you would be using whilst treating patients? Do you publish the information so that patients visiting you can know before hand? What are your likes and dislikes regarding the profession? Do you experience similar patients or patients having different types of problems? References: Kaye, K. (1998), Interviewing a Psychologist, Retrieved on October 17, 2007, from

Stories of Scottsboro essays

Stories of Scottsboro essays "Stories of Scottsboro" by James Goodman is an in-depth look at the case and overall events that occurred when nine black men are accused of raping two young white women. The black men range in age from thirteen to nineteen. And the two women whom they are accused of raping are seventeen and twenty-one years old. The men are arrested in March of 1931 at a train depot in Paint Rock Alabama after getting into a fight with a group of white men around the same age on the train earlier that day. They are then taken to a jail in Scottsboro Alabama because Scottsboro is the county seat of Jackson County. They were sentenced to death after a rushed and racially based trial, which caused much controversy within the United States and attracted attention around the globe. "Stories of Scottsboro" is told from a third-person point of view and is written as a narrative. James Goodman is not presenting new information in this book; he is just arranging information that is already known to exist into an easy to follow retelling of the events that occurred during the trials through the eyes of people that were there. Goodman's book is written in an interesting way. The book is divided into fifty-four rather short chapters in which he tells the story from a different perspective in each chapter, but still in the form of a narrative. With this narrative style and division of chapters into different perspectives, the book flows very well and captures the events taking place very thoroughly. He lists his sources in the bibliography and also briefly explains what his sources are in the preface. In the preface he says, "My sources include diaries, memoirs, oral histories, and autobiographies; previous histories of Scottsboro and numerous other works of history " Goodman's goal with this book is to tell the stories of what happened on a more individual level in contrast to solely explaining why the men were arrested and how they were not given a fair t...

Shakespeare Family

Shakespeare Family Who was William Shakespeare’s immediate family? Did he have children? Are there direct descendants around today? William led two very different lives. There was his home, family life in Stratford-upon-Avon; and there was his professional life in London. Other than one account from a town clerk in 1616 that Shakespeare was in London with his son-in-law, John Hall, there is no evidence that his family had much to do with London. All of his property was in Stratford, including a large family home called New Place. When purchased in 1597, it was the biggest house in the town! Shakespeares Parents: Father: John ShakespeareMother: Mary Arden There is no exact record of when John and Mary married, but it is estimated to be in about 1557. The family business evolved over time, but it is widely recognised that John was a glove maker and leather maker.   John was very active in Stratford-upon-Avon’s civic duties and in 1567 he became mayor of the town (or High Bailiff, as he would have been titled then). Whilst there are no records, it is presumed that John’s high civic standing would have enabled the young William to study at the local grammar school. Shakespeares Siblings: Brother: Gilbert Shakespeare (born in 1566)Sister: Joan Shakespeare (born in 1569)Sister:  Anne Shakespeare (born in 1571)Brother:  Richard Shakespeare (born in 1574)Brother:  Edmund Shakespeare (born in 1580) Infant mortality was common in Elizabethan England, and John and Mary lost two children before William was born. The siblings above lived until they were adults, with the exception of Anne who died at the age of eight. Shakespeares Wife: Wife: Anne Hathaway When he was just 18 years old, William married 27-year-old Anne Hathaway in a shotgun wedding. Anne was the daughter of a farming family in the nearby village of Shottery. She fell pregnant with their first child outside of wedlock and the couple had to obtain special permission from the Bishop to marry. There is no surviving wedding certificate. Shakespeares Children: Daughter: Susanna Shakespeare (born in 1583)Daughter:  Judith Shakespeare – Twin (born in 1585)Son: Hamnet Shakespeare – Twin (born in 1585) The child conceived out of wedlock to William Shakespeare and Anne Hathaway was daughter named Susanna. A few years later, they had twins. However, in the summer of 1596, Hamnet died, aged 11. It is thought that William was grief stricken and his experience can be read in his characterisation of Hamlet, written not long after. Susanna married John Hall in 1607; Judith married Thomas Quiney in 1616.Shakespeares Grandchildren: Elizabeth Hall (born in 1608)Shakespeare Quiney (born in 1616)Richard Quiney (born in 1618)Thomas Quiney (born in 1620) William had only one grandchild from his eldest daughter, Susanna. Elizabeth married Thomas Nash in 1626, and later remarried to John Bernard in 1649. From William’s youngest daughter, Judith, there were three grandsons. The eldest was named Shakespeare because the family name had been lost when Judith married, but he died in infancy. Shakespeares Grandparents Grandfather: Richard ShakespeareGrandfather: Robert Arden Above William’s parents in the family tree, information becomes a little sparse. We can’t be sure of the names of William’s grandmothers because the â€Å"men of the house† would have taken control of legal affairs, and so only their names will have appeared on historical documents. We know that the Arden’s were wealthy fathers and the Shakespeare family held civic responsibilities in the town. It is likely that this combined power was what enabled them to obtain special permission from the Bishop for their children to marry to stop the baby being born out of wedlock; this would have brought shame on their family and their reputation at the time. Shakespeares Living Descendants: Wouldn’t it be great to discover that you are a descendant of the Bard? Well, technically, it is possible. The direct bloodline ends with William’s grandchildren who either did not marry, or did not have children to continue the line. You have to look further up the family tree to William’s sister, Joan. Joan married William Hart and had four children. This line continued and there are many of Joan’s descendants alive today. Could you be related to William Shakespeare?

Advantages of reduced hierarchy Essay Example | Topics and Well Written Essays - 1250 words

Advantages of reduced hierarchy - Essay Example In the past, hierarchy helped to define the role of employees within the same organization. It also outlines the relationship between employees. Hierarchy makes organizations stand out with limited control spans. Several organizations are becoming flatter, reducing levels of hierarchy and widening the span of control. There are several reasons to explain this promising trend among the hierarchical organization. However, hierarchical organizations have their share of disadvantages. First, hierarchy makes organizations assume a bureaucratic nature. This can slow the response rates to the needs of customers within the operations of the organization. Additionally, hierarchy in organizations contributes to the weakening of communication links within organizations. Furthermore, since hierarchy assumes a horizontal nature of information flow, some beneficial decisions can remain with the top of the hierarchy, making the employees at the bottom of the hierarchy disadvantaged (Fernandez & Gon zalez, 2001, p. 108). Based on these reasons, many organizations are resorting to the reduction of hierarchical levels within the organization. This paper will explore some of the advantages reduced hierarchal would benefit an organization. The need to stay profitable in the fast changing business environment has made business organizations reexamine their management styles. Organizations whose hierarchal structures are tall are less likely to respond quickly to external changes compared with entities with flatter hierarchal structures. The need to hasten the structure of management of any business enterprise requires the implementation of the process of delayering. This allows a business organization to remove some structures in its hierarchy to maintain a flatter hierarchal structure. Although this process has some disadvantages to the business, it also has multiple benefits as well. Hierarchical organizations ensure that employees at the apex of the hierarchy enjoy greater presti ge and privileges as compared to persons at the base of the hierarchy. As much as this benefits people at the top of the hierarchy in terms of increased self-esteem, self worth and other material benefits, it also contributes to the disorientation of the employees at the bottom of the hierarchy. As a result, these people will feel disadvantaged due to increased feelings of low self-esteem, limited or lack of access to handouts and low self worth. Consequently, their output would drastically reduce. Consequently, the productivity of the organization would equally reduce as well. It is necessary that organizations reduce their hierarchal levels to reverse this trend (Wallgrun, 2010, p. 119). Hierarchy in organizations ensure that somebody at the top only deal with the person who is directly under him or her. This implies that a top manager would not likely communicate directly with individuals at the bottom of the hierarchy. A hierarchy has several levels meaning that people only work with persons that are immediately below or above them. In case where a certain decision is supposed to reach everyone in the organization, this process would be so unyielding and time consuming. This is because the hierarchy does not address people directly by the top management. However, reducing the multiple levels of hierarchy would help to quicken the flow of information within the organization besides ensuring that little distortion to the information happens. The reduction of hierarchal levels within business organizations would ensure that employees get the opportunity to communicate with each other. This enhances teamwork besides creating a good working atmosphere for the organization.

What do you consider is the function of metamorphosis in the Angela Essay

What do you consider is the function of metamorphosis in the Angela Carter collection (The Bloody Chamber) - Essay Example In other words, metamorphosis functions to transform fairy tales from a male oriented reading to that of a female oriented reading. Fairy tales have notoriously depicted male dominance over women. Carter resorts to gender metamorphosis in that she liberates women and stresses the female sexual liberation and desire and reverses conventional feminine and masculine roles. In doing so, Carter unveils repressed female sexuality and sexism and the male dominated construction of the female self (Makinen 1996, p. 41). The Bloody Chambers The Bloody Chamber is based on the fairy tale Bluebeard. The original tale, Bluebeard did not give voice to the female protagonist’s own feelings and thoughts relative to her own tumultuous marriage (Roemer and Bacchilega 2001, p. 94). In Carter’s metamorphic retelling of Bluebeard in The Bloody Chamber, Carter’s female protagonist comes across as poignantly informed and instructed by the experience of her marriage (Carter 1993). Not on ly is this purely female perspective told in the first person narrative, but delivered in a direct and informative manner. Carter’s The Bloody Chamber immediately informs that the narrator is a female whose metamorphosis from girl to woman has resulted in an informed and mature woman with a voice and feelings. The short story opens with the female protagonist’s reflection of her journey to womanhood. She recalls with â€Å"excitement† that is likened to: The train that bore me through the night, away from Paris, away from girlhood, away from the white, enclosed quietude of my mother’s apartment, into the unguessable country of marriage (Carter 1993, p. 7). Carter masterfully, lets the female protagonist narrate the fairy tale from her own perspective and by taking this approach, she is transformed into a sympathetic character. The original tale may have conjured up images of the perpetuated image of the female as the biblical Eve: an object of temptation (Roemer and Bacchilega 2001, p. 94). Carter’s metamorphic depiction, allows for a revisionist version of conventional perspectives entrenched in Christian presentations of the Eve myth. Carter presents a strong female and invites a more positive perspective on the Eve myth. As Roemer and Bacchilega (2001) puts it: Carter’s literary revision of Bluebeard undercuts the Christian doctrine of original sin. Her heroine’s agonizing ordeal, so similar to Eve’s, is portrayed as a necessary and bold initiation into self and worldly knowledge rather than as an act of foolish disobedience (p. 95). In the original fairy tale, Bluebeard’s female protagonist marries an older man who subsequently takes a leave of absence. Before leaving he gives his bride the keys to the palace and instructs that she may have access to all the rooms in the palace, save for one. The bride however, soon gives into temptation and enters the forbidden room. In doing so she finds the corpses of her husband’s previous wives. Despite the fact that the bride is shaken by the discovery, the tale presents her as inconsequential and disobedient. She apparently experiences no self-growth as a result of this experience (Roemer and Bacchilega 2001, p. 96). In Carter’s metamorphic depiction of Bluebeard, the female protagonist has a voice and is not inconsequential. Carter’

Organizational Behavior Analysis Proposal for McDonald's Essay

Organizational Behavior Analysis Proposal for McDonald's - Essay Example McDonald is not living up to its stated set of vision and values. The company allegedly uses unethical methods to make increased profits at the expense of customers’ health and social condition of the employees. McDonald has also been criticized for targeting children with their advertisements by exposing them to unhealthy eating habits. This has contributed to the high levels of obesity and other health complications. The company has also been accused of passing their French fries as vegetarian, whereas they add beef broth. The company has failed to provide nutrition information about its food products to the public. The company has also contributed to environmental degradation. An organization named People for the Ethical Treatment of Animals (PETA) has accused the company of using cruel means when slaughtering chicken (Derdak 107). The analysis also involves analyzing organizational factors that have an influence on individual behaviors. The big five personality trait can be used to analyze individuals within the organization. The big five personality traits include extraversion, which refers to a person who is talkative social and assertive. Agreeableness describes a cooperative, trustworthy and accomplished person. Conscientiousness refers to a person who is responsible, orderly, and dependable. Neuroticism describes a person who is anxious and is prone to depression and worries. Openness means a person is imaginative and independent minded. Personality in organization analysis refers to individual and group level performance. A personality trait such as cooperative or deviant behavior and performance affects the overall performance of an organization.

Classifications Of Business To Consumer Information Technology Essay

Classifications Of Business To Consumer Information Technology Essay Emergence of internet over the past few years has changed the trends of business world at exponential rate. Now world has become a Global Village which means what used to be a single physical market place located in one geographical area has now become a border-less marketplace, attracting customers and businesses from all over the world. It provides businesses with many advantages for instance setting up an online business is less costly since it doesnt require physical infrastructure for a shop, a business can operate 24 hours a day, 7 days a week and 365 days a year, these long working hours helps businesses generating more profits. It also offers businesses to try new product lines and marketing strategies in cost effective way. The biggest advantage of online business is that even small businesses can compete with international corporations since consumers cannot figure out the actual size of firm. E-commerce can be defined in different ways: E-commerce refers to various online commercial activities focusing on commodity exchanges by electronic means, internet in particular. Zheng Qin (2009) , Introduction to e commerce, Page 7 E-COMMERCE refers to the paperless exchange of business information using electronic data interchange, electronic mail, electronic bulletin boards, electronic funds transfer, world wide web, and other network-based technologies. E-COMMERCE, The Cutting Edge of Business , Second Edition (2005) by Kamlesh K Bajaj and Debjani Nag E-COMMERCE is the use of telecommunications and computers to facilitate the trade of goods and services E-commerce by S. Pankaj (2005) page 3 Types of E-commerce There are Four Main Types Of E-commerce Model: 1) Business to Business (B2B) B2B can be define as commerce transactions between businesses, such as transactions between a wholesaler and retailer. 2) Business to Consumer (B2C) As discussed in class lecture, B2C refers to a commerce transaction between business and individual rather then a company or Businesses selling to the general public for example Dell computer which sells directly to general public through website. 3) Consumer to Business( C2B) C2B is a reverse form of business to consumer, in C2B the commerce transaction take place between consumer and business, for instance Elance.com, which allow individuals to place their requirements on a website within hours companies review the project and make bids on a project then consumer review the bids and select the company with most suitable bid. 4) Consumer to Consumer (C2C) C2C is simply a commerce transaction between consumer to consumer, manay auctions webistes allow consumers to interact with other consumers to buy and sell all sort of items for example Ebay.com, Amazon.com. Above mentioned types of E-commerce clearly shows that electronic commerce is becoming the back bone of transactions at every level for both businesses and consumers. The impact of this emerging trend has changed the fundamentals of supply chain management by redefining the way in which consumers select, purchase and use products and services. E-commerce has also provided companies with opportunity to work more closer to customers what we call consumers intimacy which allow companies to shape their innovation process with changing demand of consumers. Classifications of Business-to-Consumer (B2C) E-Commerce: As described by Deborah Morley Charles S. Parker(2010) With the business to consumer model, businesses sell goods or services to individual consumers. The B2C model was one of the first major types of e-commerce business models to be defined and implemented using the Web. Some example of B2C businesses include Amazon.com, Walmart.com, Overstock.com, and BestBuy.com. There are two main types of B2C E-Commerce: 1) Direct Sellers Direct Sellers are those companies which provide products or services directly to consumers. The important factors that contribute towards the success of B2C e-commerce are Direct Selling experience and consumers database. There is a limit to amount of information that can be communicated through catalogs but internet offers a powerful medium by which direct sellers can provide consumers with thousands of products with detailed description and high-quality visuals. Example: Dell Computers 2) Online Intermediaries Online intermediaries are companies that facilitate transactions between buyers and sellers and receive a percentage of the transactions value. For examples Internet Service Providers( ISP). Supply Chain Management An electronic alternative to the traditional paper chain, providing companies with a smarter, faster, more efficient way to get the right product to the right customer at the right time and price. Combines the power of the Internet with the latest technology, enabling participating suppliers to access up-to-date company information and enabling companies to better manage and track supply and demand http://www.geemultimedia.com.au/glossary.asp IMPACT OF E-COMMERCE ON AIRLINE INDUSTRY: The blessings of Internet have been observed the most by Airline Industry and as a result of it Airline ticket sales now comprise of the largest portion of all product sales made online. This is because e-ticketing is beneficial for both the airlines as well as the travelers. Traditionally the only options available to a passenger were either to buy tickets from a travel agency or from airport. But now with the advent of Internet, airlines have used tool like e-distribution system. An airlines costs can be divided into following two parts: Direct Operating Costs- which includes aircraft, its fuel and salaries of the staff Indirect Operating Costs- which is the distribution cost. The direct operating cost will remain more or less fixed while there is room for saving on indirect cost. This is where e-commerce can play an important role by integrating all business units and efficiently managing logistics. The major components of indirect cost for airline industry includes Sales office, Reservation system ,Travel agent fees,Ticketing fees Promotion and advertisements. Previously, airlines payed commissions to travel agents for selling their tickets, in addition money was also spent on setting up of sales office and staff salaries. Extra capital was used for printing and issuing of tickets. To cut down the operating cost airlines had to turn to e-ticketing to limit their sales offices and reduce their dependency on sales agents. Every airline has now setup their own website offering online booking facility. This also allow Airlines to promote different marketing strategies through web site which gives them more chance to attract new customers. Through the use of e-commerce and development of websites airlines has integrated all the parties involve in a business process for instance tourism business industry can link up with airline website using the integrated information system so that they can get the real time data through share database about the customers booking for their hotel along with the airline tickets. Online sells has also extended the business hours for airlines since customers can do online bookings round the clock and thus throughout the year. While passengers have the luxury of scheduling their own flight in a matter of few clicks saving both time and money. Conclusion: E-commerce has revolutionized the business models. Trading online enables businesses to reach much wider audience while cutting the costs of traditional retailing methods. It also provide businesses with long working hours and minimum human capital. E-commerce allows businesses to better understand and meet the demands of customers, working more closely with them by managing databases, resulting in better supply chain management activities and efficient logistics. E-commerce has also changed the way customers learn , select, purchase and use products and services, providing them with more personalized experience ever and by cutting the middle man out businesses have provide consumers with fast processing and close interaction with company.